SIAL Identity

Project Overview

The Sana'a Institute for the Arabic Language is an Arabic language institute in Sana'a, Yemen, one of the oldest continually habited cities in the world. Operating for several years now, the institute is experiencing rapid growth with students attending from every major continent of the world.

Project Details

Roles:

Creative Direction

Challenge:

The biggest challenge to this logo was the Arabic characters. I wanted this logo to reflect the authenticity of the institute and it’s location. Originally I intended to use the Thuluth calligraphy script, but after some discussion with some calligraphers, I was directed toward the Kufi script.

Process:

The door–knocker is an actual door–knocker in the Old City of Sana’a. Friend Angelo Miramonti took the picture for me, and I doctored it up.

Result:

The logo is a pronounced improvement from the old design. Most students and visitors seem to be very pleased with the design.