NanoChemonics

Project Overview

As a new venture, NanoChemonics gave me a clean slate on which to start. This gave the necessary creative freedom to build a solid identity.

Project Link

Project Details

Categories:

Websites

Roles:

Creative Direction

Challenge:

NanoChemonics needed a corporate identity and online presence that would reflect their slogan, "The New Revolution". This slogan was chosen as a way to suggest a new post-industrial revolution. Both the logo and the website needed to reflect an avant-garde venture. In addition, the client requested a website that would allow for easy updates.

Process:

Visioning meetings with the team explained the company purpose, while borrowed chemistry books provided additional background information.

Result:

The final logo is clean, minimal, yet bold. Careful attention to typography ensured sharp lines and solid geometry. The website allows for generous white space and contains good image selection. The contains a content management system that allows for easy updates by the client.